Hidden Grounds Coffee teamed up with Per Diem to launch an app offering special deals and a rewards program for their most loyal customers. In just a few short months, Hidden Grounds went from 200 monthly orders to over 750, with their app customers spending 15% more per order. But the real magic happened when they offered a prepay deal: $25 in store credit for $35. Their frequent customers couldn't resist, and Hidden Grounds found a clever new way to turn their daily joe into a major source of revenue. The story of how this local coffee shop boosted business by blending tech savvy and customer service will inspire you. Read on to discover their secret brew for success.
When Hidden Grounds Coffee launched their mobile app with Per Diem, they had a simple goal: give their most loyal customers an easy way to order and pay while rewarding them for their continued business. The results have been nothing short of magical.
In just 4 short months, monthly orders have skyrocketed from 200 to over 750, and revenue from the app is 15% higher on average. Their secret weapon? A $25 for $35 deal where customers prepay for store credit. Talk about a win-win.
The app makes it simple to order coffee for pickup or delivery with just a few taps. No more waiting in long lines or missing out on your usual order. And the more you use the app, the more perks you unlock.
Hidden Grounds has found the perfect blend of convenience, personalization, and loyalty incentives. Keeping customers engaged and coming back for their daily brew has allowed this local shop to expand their reach and boost their bottom line. The future looks bright for this small business thanks to the power of mobile apps and a customer-first strategy.
By meeting their customers where they are - on their phones - and giving them an easy, rewarding experience, Hidden Grounds has unlocked growth and secured their place as a neighborhood staple. The partnership between Per Diem and Hidden Grounds proves that when apps meet loyalty programs, the results can be truly magical.
Hidden Grounds wanted to boost loyalty and sales, so they turned to Per Diem’s mobile app platform. The results after just 4 months have been mind-blowing.
They launched with a “can’t-miss” deal: pay $25 up front for $35 in store credit. Customers snapped it up, prepaying over $18,000 in the first month alone. With this initial boost, Hidden Grounds’ app orders skyrocketed from 200 to over 750 per month. Even better, app sales are 15% higher on average compared to in-store purchases.
By meeting customers where they are - on their phones - and rewarding them for their loyalty, Hidden Grounds turned occasional visitors into passionate regulars. Their story proves that when you combine technology with customer service, the possibilities for growth and success are endless.
When Hidden Grounds launched their app with Per Diem, neither company knew just how much of a success it would be. By focusing on a tailored loyalty program and deals to incentivize new and existing customers, Hidden Grounds was able to significantly boost their online orders in just 4 short months.
While the numbers tell an impressive story, Hidden Grounds’ success really came down to a combination of technology and old-fashioned customer service. Per Diem’s white-label app made the online ordering process seamless for customers. But Hidden Grounds also focused on personal touches, like handwritten thank you notes and special perks for their most loyal customers.
“The app got people in the door, but our customer service brought them back and turned them into evangelists,” says Hidden Grounds’ owner Jenny Cho. “We had customers telling friends, posting about us on social media, and even writing glowing reviews just because of how well we treated them.”
Hidden Grounds launched their mobile app and loyalty program with Per Diem just 4 months ago, but the results have already exceeded expectations. The key metric—customer purchase frequency—has skyrocketed, driving a nearly 300% increase in monthly orders.
The early success of Hidden Grounds’ app and loyalty program proves that when you meet customers where they are—on their phones—and give them reasons to come back again and again, magic happens. Frequency fuels growth, and growth means more coffee, more often, for Hidden Grounds’ happiest customers.
The key takeaway from Hidden Grounds’ app success is clear: convenience and deals are what customers crave. By offering special discounts and promotions exclusively through their app, Hidden Grounds gave customers a compelling reason to download it and keep coming back.
Hidden Grounds’ most successful tactic was offering app users a $25 for $35 store credit deal. This deal essentially gave customers free money to spend, so of course people jumped at the opportunity. Once customers had the app to claim that initial offer, Hidden Grounds was able to market future deals and promotions directly to them. This strategy helped quickly build an engaged user base of deal-seeking regulars.
Hidden Grounds also offered app users gift cards, free Coca-Cola, and Coca-Cola coupons that could only be scanned and redeemed in-store. By providing special perks that could only be accessed through the app, Hidden Grounds gave customers an incentive to keep using it whenever they visited or made a purchase. These exclusive deals and discounts turned app users into loyal, repeat customers.
At the end of the day, what customers value most is getting time back and avoiding hassle. By allowing orders to be placed directly through the app for pickup or delivery, Hidden Grounds provided an incredibly convenient experience for their customers. Rather than waiting in a long line to order and pay, customers could place an order at their leisure and stroll in to grab their coffee or have it brought right to them.
The success of Hidden Grounds’ app proved that when you meet customers’ desire for deals and convenience, loyalty and business growth will follow. By keeping their app rewarding and useful, Hidden Grounds turned occasional visitors into passionate regulars and grew their monthly orders nearly fourfold. The lesson is clear for any business looking to build a loyal customer base: make it easy, make it rewarding, and the customers will come.
So there you have it, a small coffee shop that took a chance on technology and saw huge rewards. By partnering with a startup like Per Diem, Hidden Grounds was able to quickly build an app that gave their customers a fast, convenient way to order and pay while keeping them engaged through loyalty programs and special offers. If you own a small business, this case study shows what's possible when you meet your customers where they are - on their phones. Think about ways you can use technology to strengthen relationships with your best customers and attract new ones. You might just find that magic happens for your business too.