App Clips


An App Clip is a small part of an app that offers some of its functionality. It's designed to launch instantly and preserve resources. Data associated with an App Clip is deleted after 10 days or non-use.

Benefits of App Clips

When you create an App Clip, you're giving your users a lightweight version of your app that they can access quickly and easily. App Clips are a great way for users to experience what your app has to offer, without having to download and install the full app.

App Clips are focused on a specific task or end goal, so you can be sure that users will get the most out of them. For example, if you have an app that helps people find their way around town, you might create a App Clip for finding directions to a specific location. This way, users can get the information they need without having to navigate through your app's entire functionality.

How to Choose the Right Functionality for Your App Clip

When you create an app clip, you're choosing a lightweight version of an app that offers access to some of the app's functionality. This can be a great way to give your users access to the features they need without having to download the full app.

Keep in mind that data associated with an app clip is deleted from your device after 10 days or non-use. So if you're not using an app clip, make sure to delete it from your device so that the data doesn't take up unnecessary space.

And finally, remember that app clips can't perform background operations. This means that they won't be able to continue downloading data or performing other tasks in the background while you're using other apps.

Case Study: The Coffee Shop App Clip

For our example, let's say you have a coffee shop and you want to offer an App Clip to your customers. The most important thing you need to think about is what functionality you want to offer with your App Clip.

Do you want your customers to be able to order and pay for their coffee without having to download your full app? Or do you want them to be able to join your loyalty program so they can earn rewards?

Once you've decided on the key functionality you want to offer, you can start thinking about the design and user experience of your App Clip. Keep in mind that App Clips are meant to be quick and easy to use, so keep the design simple and straightforward.

If you're not sure where to start, Toast POS has a great App Clip for payments that you can check out.

How to Launch Your App Clip Experience

Now that you have an App Clip configured in App Store Connect, you can test the launch experience by registering it in the iOS developer settings. To do this, simply go to the Settings app on your iPhone and scroll down to the "Developer" section. Tap "Developer Settings" and then select "Register App Clip."

On the next screen, you'll need to enter the App Clip's Bundle ID. This is the same Bundle ID that you entered in App Store Connect when you created the App Clip. Once you've entered the Bundle ID, tap "Register."

Once you've registered your App Clip, you can launch it by scanning the QR code or NFC tag that you created earlier. You can also launch it from Safari if you've added an App Clip link to your website.

FAQs on App Clips

Q: Do I need to have an app in order to create an App Clip?

A: No, you don't need an app. You can create an App Clip that works independently of any app you might have.

Q: How do App Clips work?

A: App Clips are invoked in Safari, Maps, Messages, or in the real world. They let you do a task quickly on iPhone.

Q: What should I include in my App Clip?

A: App Clips should provide real value and help people accomplish tasks. They should be a small part of your app, so people can use them without downloading your entire app.


When it comes to app clips, the most important thing is to choose the right functionality for your needs. If you're launching an app clip for a coffee shop, for example, you'll want to focus on the ordering and payment process. On the other hand, if you're launching an app clip for a gaming app, you'll want to focus on the gameplay experience.

No matter what you're looking for, there's an app clip for you. The key is to figure out what you need and then find the right app clip to match. With so many app clips out there, you're sure to find the perfect one for your needs.

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